Insomniac Records

Marketing Intern

As a Music Group Marketing Intern at Insomniac, I contributed to campaigns that amplify artist visibility and engage fans through captivating digital content.

I created dynamic TikTok video assets to promote playlists for the PR team, leveraging a "playlist creative" approach on a burner account to engage niche music audiences. Through qualitative research, data analysis, and A/B testing, I optimized content performance to attract targeted listeners and enhance campaign impact.

INTERN PROJECT

New Venues for Insomniac Events to expand to specifically in Seattle, Arizona, Florida, Texas, Washington, and California

Helped create merchandise assets to post on social media

Pitch Decks for the Digital Marketing Team

Developed two tailored pitch decks: one to engage venues for artist pop-up events that promote new music and facilitate fan interaction, and another to secure performance spaces, driving audience turnout and enhancing artist exposure.